Neutral Face party is a political party which believe that votes of people who don’t really understand the manifesto of the different parties are damaging the results. It’s better that those people will stay neutral and let the “grown-ups” do the right thing, cause people are talking so much and it became so viral that to say anything about politics is cool these days, but sometimes it’s better to say nothing if you don’t really know what you’re talking about. The brief was to create an identity and election campaign for a political party, all based on one typeface.
I created a corporate identity that visualize the affect of being neutral and be re-formed by other's choices, which affects your future too. The whole idea behind is based on that re-formation, from people to type.
